You have between four and eight seconds to catch the attention of the user that's browsing your web site. If you can't catch their attention within that time you're most likely going to lose them. When designing a web site, one of the most important things the designer must take into consideration is the extremely short attention span of the audience. The internet isn't like a television where everything is pushed to the user, the user has full control and pulls at what they want to see. If your user isn't convinced or interested in what they're seeing, they're going pull themselves to something that's more appealing. 5 Web Site Attributes You Should Consider Web Site Load Times A short web site load time is crucial to holding onto your user. If your web site loads too slowly your user is going to click away and find something else. Even the search giant Google puts relevance on your site's load time and considers it in your placement within their search results. There are many ways to optimize your web site but some techniques require a little more thought and planning than others. For super fast load times a designer is considering more than optimized images and minimal HTML. Professional web site designer's are using techniques like reducing HTTP requests, using inline images and the optimization of stylesheets and code to speed up your web site. Interesting Graphics Big, pretty graphics slow down your web site load times - but the right graphic will also grab the attention of the user faster than any piece of text you could ever write. Part of the web site designer's job is to find a balance between visual appeal and load times. Attention Grabbing Headings Headings, titles, subtitles and excerpts are all used to grab the attention of the user. They're used as a short explanation to any of the other text on the page you're trying to convince the user to read. Web site designers put a lot of thought and consideration into headings. Similar to your web site load times, Google also considers your headings in the placement of your web site within their search results. Non Confusing User Interface You could have a library of information on your web site but it would be useless if the user couldn't find what they're looking for. Your user interface and navigation menus should be obvious and have meaningful headings that will make sense to the user. The structure of your web site should be logical and it should be consistent throughout the whole site. Readability of Text If the text on a web site is difficult to read the user isn't going to bother reading it at all. You can consider a user lost if they don't read or stick around long enough to see your message. The web site designer has many options with regards to the text on your web site. The only rule that really applies is that the text should be easy to read. When you're considering accepting the draft copy of your new web site it's best to pass it around and get a variety of opinions. Step back and put yourself in the shoes of your audience, as if you know nothing about yourself, and critique it from that point of view.


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