Landing Pages

1. Your landing page needs to be directly relevant to the content This may seem obvious, but you’d be surprised how many people write about yoga, and then send their readers to a landing page on debt consolidation!
   
    
2. Create more than one landing page. If you only have one product or service to sell, then you can optimize your home page to accomplish your goals. However, if you have more than one b ook, report, CD, service to sell, then you’ll want a page for each category – or each item. You must make sure that the content on each of these pages is unique! Don’t just change a few words here or there. Don’t duplicate – or you may not get the listing in search engines that you’re looking for.
    
3. Don’t skimp on design. Unfortunately, you can judge a book by its cover, particularly on the Internet and you’ll lose conversions if you don’t look the part. But before you spend thousands on new web design, remember that function comes first – and a functional and clean site will work well for anyone. Keep the design clean and the functionality will speak for itself. It’s more important to have a working order or newsletter sign-up form, than a Flash video on your landing page.
    
4. Demand action! OK, well, at least call for it – nicely, but firmly. You want your call to action to be noticeable and exciting, but not annoying.
    
5. Be clear. Make your call to action readable, simple and powerful. Offer something in return. Use large text – but not obnoxiously large. Use a font that is clear and in a colour that contrasts with the rest of the page. Use images to break up the text, but not so many that the content is lost.
   
    
6. Break it up. Put your most important information up top and break up supporting points into a bulleted or numbered list.
   
    
7. Make the sale. Try not to send your visitor to another page unless you have to. Make the sale right there. If you’re looking for newsletter sign-ups or registrations, put the text field right there in front of them. If you want them to buy now, start that process. You can always send them more links and information after you put the money in the drawer!
   
    
8. Keep it simple Don’t put all of your options on your one landing page. If you have different plans or customizations – save them for later. Your goal right now is to inform and convert your visitor – confusing them with different plans and options will only make them surf on.
   
    
9. Get physical OK, well maybe not physical, but interactive at least. Create a landing page that gets your viewer doing something. Have them sign-up for something, follow you on Twitter, friend you on Facebook or order your product!
   
    
10. Testify Have some great testimonials? This is where to use them. Engender trust and respect from your viewer by showing them other customers’ opinions of you.