Squeeze Pages
 
Squeeze pages are a single web page with the sole purpose of capturing information for follow-up marketing

Internet Marketers try to keep the content on their Squeeze Pages to a minimum. The primary goal of the page is to obtain the visitor's email address.

additional information could distract the user or cause them to "Click-Away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site.

Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.

There should be  NO exit hyperlinks.

Quality squeeze pages should use success stories that the prospect would relate to when making a buying decision.

They could also use things like colour psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind.

Some advanced marketers even use audio and video on their squeeze page.

 Squeeze pages will often present visitors with multiple incentives in exchange for their contact information.

Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address.

 The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information.

Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.